| australian geographic mag | | australian way qantas mag | | BRW | | city mag | | cool hunting green | | desktop mag | | g mag | | grazia mag | | herald sun home mag | | inside out mag | | maclife mag | | MX | | sanctuary mag | | sunday age m mag | | the sunday age life mag | | virgin blue voyeur mag |
|
|
|
|
|
press: print
Sunday Age M Mag
|
|
|
|
|
|
|
ARTICLE COPY/
"Scott Kilmartin has big visions for his label haul: "the gig is to become the green Diesel," he says. "the cool fashion brand that's in the green space. We're not really tree-hugger, crusty, mung-bean green." We're in that more design-edge green."
Originally from Tasmania, Kilmartin's years living in California in the late '90s gave him an education in environmentally aware, but style-conscious living. "The area that I was living
|
in had a real green slant to
it, in terms of what we'd call the local council and the creative
space that was happening there. So When I came back, I looked at a
bunch of things to do. I wanted to create something that had an edge to
it and, if I could use the materials that weren't going to be toxic or
we didn't have to make things in China, that would be the driving
force."
Kilmartin started working with old number
plates - shaping wallets, CD cases and photo albums from the recycled
items. Later, he began experimenting with old tyres and, most
strikingly, with vinyl offcuts from gigantic billboards. In just four
years, the haul range of products has expanded to laptop sleeves,
backpacks, luggage tags, A3 folios and more.
"We're about style, design and functionality, and then there's that
green space. We're not doing that preachy thing where we're saying.
"This will save the world so you should buy it," because, ultimately,
people say that's great - but unless they think it's cool, they'll pat
you on the back and walk out of the store."
|
|
