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press: online
anthillonline.com
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ARTICLE COPY/
"One of my favourite Re exemplars is Melbourne-based business haul. haul not only gets the ‘Re’ model, but has a whole business based
around it. Which, of course, has also evolved from something very
different to what it is today, which again re-enforces the importance
of doing and iterating the original business concept.
Founder and ringmaster Scott Kilmartin started out selling his
recycled number plate journals off a card table at the Salamanca market
in Tasmania back in 1998 – under the original brand name ‘Urban
Boomerang’. From this the original Journal and a range of number plate
accessories ensued. But it was in 2004 that the true recycled epiphany
occurred and they started making über cool satchels, bags and laptop
sleeves from materials including rubber truck inner-tubes, old seat
belts, and old vinyl advertising billboards.
At this time, Kilmartin also changed the name to haul. Fast-forward to
2008 and haul is green, street, design, art and innovation.
With the workshop and showroom both in North Fitzroy, Melbourne,
Kilmartin often takes new customers and fans into the workshop for a
bit of ‘industrial tourism.’"
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